Search engine optimization have become the latest lingo for those who want to achieve higher ranks in the search engine directory and thus rope in mammoth organic traffic. So what exactly is the page rank and what role that it play in the off page optimization.
Page rank is the factor that the major search engine Google uses to determine the rankings of the site on its search engine. The better page rank, the more likely one appears at the top of the search engine results which in turn means more visibility, better chances of click on and more organic traffic.
The main motive of having higher page rank is to get as many quality external links that are not paid for nor are false or spam. External links and back links are vital as Google perceives those site that are linked several times are good as it epitomizes that the content is authentic, high quality and relevant and thus visitors are citing the site or its content.
To get higher ranks in Google, one must understand the vital four insights viz. the number and the quality of the back links, social signals, quality and relevant content where from social media tends to play robust tool to improve the page rank.
Also reputation and link juice play vital role in SEO rankings. When another page in the field that has excellent reputation, relevance and authority puts a link pointing back to the said website, they transmit part of their slice of reputation to the site.
Domain authority makes use of more than 40 factors to determine the score, the two vitals are the quality and quantity of the back links that one gets from the other sites. Also one must chalk out tactics to enhance the DA and PR by cleaning up the back links and getting good back links.
Quality, relevant and eye catchy content is the most powerful factor that ropes in attention of the Google crawlers and the visitors. Good content plays good role in achieving higher ranks in the SEO rankings.